Brand Identity Guide Compilation

LogoDesignLove has put together a list of brand identity guideline documents in one post that is quite a read! I didn’t realize how elaborate Skype’s was.


Durham? Maybe?

This might be one of the worst logos I have ever seen; I’m still not sure what it says. Durham? maybe? Look at that M, though, it kills me.

Hoxton Street Monster Supplies

Supplies for monsters of all sorts! Found here.


A new logo for the New Zealand Antarctic Research Institute. I love this! Found on Brand New.

Target Summer Campaign

I love this summer campaign by Target! The colors, especially. Found on Design Work Life.

Victoria Identity

I love this new identity for Victoria, found on Brand New. The logo on its own is a bit strange, but the overall look, and the careful contrast in promotional materials, is really excellent.

Mercer Men

Handcrafted lettering, for the sign of a barber shop, by Simon Walker. Found on Beautiful Type. Wonderfully masculine!